Headquarters: Tokyo, Japan
URL: https://waifumasters.com
Head of Omnichannel Marketing
Location: Remote (minimum 4-hour overlap with JST, Monday–Friday)
Language Requirement: Native English speaker only
Seniority: Executive-level department head
Compensation: $140,000–$180,000 base + performance bonuses
Waifu Masters is a prestige-tier, collector-first CCG built on scarcity, permanence, and brand integrity. We are not an anime brand, and we do not operate like a conventional DTC company. Every product we release is an invitation – not a promotion.
We are hiring a Head of Omnichannel Marketing to lead our global marketing operations across digital and offline channels. This role owns the full customer journey – from first contact through lifelong collector loyalty – and is directly responsible for strategy, execution, performance, and brand consistency across every touchpoint.
Your Role
You will design, implement, and optimize our omnichannel strategy across both online and offline environments. You will lead a team of specialists across paid media, email, CRO, referral, and influencer – while also managing IRL initiatives such as conventions, endorsements, branded assets, and physical activations.
This role requires both strategic oversight and personal execution. You are expected to lead from the front and act decisively when gaps exist in team coverage.
Responsibilities
- Architect and lead a unified online + offline marketing strategy
- Own and optimize performance across all major digital channels
- Plan and execute offline marketing, including:
- Conventions and event sponsorships
- Physical signage and printed assets
- Influencer and brand endorsements
- Street-level marketing, activations, and experiential campaigns
- Manage and mentor a performance team, including:
- Paid Media Manager
- Klaviyo Manager
- CRO Specialist
- Affiliate / Referral Manager
- UGC / Influencer Manager
- Convention Manager
- Define KPIs and performance dashboards across digital and real-world channels
- Lead attribution and reporting strategy across the full customer lifecycle
- Build and maintain strong collaboration across product, creative, and community teams
- Personally step in on platform execution (e.g. Klaviyo, Meta) where needed
- Report directly to the CEO
Requirements
- 5+ years leading omnichannel marketing at brands generating $10M+ in annual revenue
- Experience managing both digital and physical marketing campaigns
- Proven ability to drive performance across paid, owned, and earned channels
- Deep hands-on experience with Klaviyo, Meta Ads, and marketing analytics
- Demonstrated success managing managers and cross-functional performance teams
- Direct experience with event marketing, signage, activations, or in-person branding
- Native English speaker – required for strategic communication and brand voice fidelity
- Availability for at least 4 hours/day overlap with Japan Standard Time (JST), Monday–Friday
- Meticulous attention to detail – from campaign assets to offline execution standards
- Able to operate independently in a high-accountability, brand-first environment
Not Required, But Preferred
- Experience launching or scaling prestige-tier DTC brands
- Familiarity with collectible goods, fandom culture, or high-AOV loyalty products
- A personal understanding of what makes a physical brand experience resonate
NOTE: This is not a coordinator role, or a ‘management only’ role. You have to think, manage, AND do. This is a seat at the table – for someone who knows how to build high-performing systems, lead exceptional talent, and scale long-term value across every touchpoint.